Penn's founder Benjamin Franklin believed that the inclination and ability to serve mankind should be "the great aim and end of all learning." At Wharton today, we hold fast to Franklin's value. The aim and end of all our learning here — whether in the classroom, in our research centers or in our collaborations with government and industry — is to create knowledge with consequence for the world.
Wharton's comprehensive brand and identity initiative certainly revealed as much. Rigorous research and self-analysis has unearthed a powerful, flexible theme of which we can all be proud. Knowledge for Action draws upon the great qualities that have always been evident at Wharton: rigorous research, dynamic thinking, and thoughtful leadership.
Innovation, global presence and social impact still form the foundation of all that we do, but now with this brand communications platform, we have some exciting new ways to tell our distinguished and ongoing story.