This spring the world lost a transformative management thinker, C.K. Prahalad. An internationally acclaimed consultant and professor at Michigan’s Ross School of Business, Prahalad was well-known for his writings on corporate strategy, including The Core Competence of the Corporation, Competing for the Future, and The Future of Competition. More recently, Wharton had the honor of publishing The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, a major contribution to the debate regarding economic development. In this book, Prahalad urges companies to stop thinking of the world’s poor as victims and to start thinking of them as savvy consumers and entrepreneurs in the largest and fastest-growing markets in the world. His argument is masterful and influential. When we bring business solutions to social problems we are following his advice. When we resolve to “do well by doing good” we are echoing his call. Now it is up to us to carry on his ideas.